PURE FOOD COMPANY (PFC) is a private enterprise that was incorporated in January, 2019 in Istanbul, Turkey. The company was born out of an ambition to challenge conventional FMCG companies and focus on developing a portfolio of brands endorsing key trends within the spectrum of value added’, eco-friendly, sustainable, vegan (non-dairy and meat) and functional foods. PFC currently has 4 active brands and 2 pipeline projects that will make its debut in 2022.